Marketers are held responsible for generating leads and that will eventually lead to new sales opportunities. However, many marketers still use manual processes to collect and tract prospect data, potentially leading to some lost opportunities. This infographic, courtesy of Integrate, outlines the common roadblocks the marketers who still embrace these manual lead generation processes may face.
Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]