Channel Marketer Report

Tag Archives

A Beginner’s Guide To Channel Content Syndication

Although many vendors realize that content is king, they sometimes struggle to create and share content on an ongoing basis. This is especially true if they’re disseminating resources and messages to several, or even hundreds of partners at a time. Content syndication solutions can help vendors ensure brand consistency across partner networks and improve lead […]

Read More

Addressing The Channel Marketing Challenge

By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]

Read More