The Problem: As the channel continues to make the transition to the Cloud and Managed Services, end-users are struggling to determine the optimal solutions for their business needs. Similarly, ISVs are poised with the challenge to stand out in a crowded marketplace and build a strong channel from the ground up.
By John Pruban, President, tekservePOS BtoB companies are researching and evaluating prospective solution providers in a whole new way due to the collaborative environment fostered by Web 2.0 technologies. Although sophisticated social media strategies are typically reserved for larger businesses looking to increase mindshare among consumers, the need for consistent social media content and expertise […]