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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

Posted on by in Channel Marketing, Channel News, Channel Programs, Channel Relationships, Channel ROI, Channel Technology

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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Kaspersky Lab Execs Share Why Content Is Key For Channel Success

Posted on by in Channel Marketing, Channel News, Channel Programs, Channel Relationships, Channel ROI, Co-op / MDF Programs, Content for Demand, CRM / PRM Solutions, Demand Generation, Distribution Marketing, Marketing Automation

In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]

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Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

Posted on by in Channel Marketing, Content for Demand, Demand Generation, Email Marketing, Featured Posts

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

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The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment

Posted on by in CRM / PRM Solutions, Demand Generation, Featured Posts

B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]

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