The Problem: In the complex channel environment, it is difficult for original equipment manufacturers (OEMs) to efficiently track sales and progress across partners and end-users. Specifically within the retail sector, it is vital that OEMs have access to item prices, sales and overall demand to ensure that channel partners are replenished and prepared for high-traffic periods. To that end, 45% of Chief Supply Chain Officers indicated that their supply chain was disrupted by a sudden increase in customer demand, according to Aberdeen Group research. It is vital that OEMs accurately analyze and report channel progress to ensure optimal sales rates.
The Solution: To address the need for seamless insight into channel sales and pricing methods, Dynamite Data released its Channel Monitor solution. The web-based, SaaS dashboard allows OEMs to obtain real-time information on more than 11 million item pages at approximately 739 e-Commerce sites, retail locations and manufacturers’ sites worldwide.
Designed as a comprehensive, consolidated grid, Channel Monitor is designed to allow access to hundreds of merchant product links within a single page. With a color-coded design, OEMs can determine price gaps, see when items are out of stock and which partners implement offers such as rebates and free-shipping promotions. Furthermore, OEMs can view product descriptions to ensure content consistency.
Other Channel Monitor features include:
The Perks: Channel Monitor tracks all product listings within an OEM’s channel, as well as pricing, promotions, stock levels, end-of-life information, and competitive price deltas. These features enable unprecedented real-time monitoring, analysis and control of the e-Commerce channel. The solution is designed to run via web browser, requiring no installation and easy access to information.