Episode 3: David Gosman, CEO, pcAmerica
Social media and mobile are emerging as key ways for OEMs and VARs to develop partnerships and increase market mindshare. However, many sales forces and marketers are struggling to determine key tactics and messages for optimal engagement. In this episode of ChannelChat, David Gosman, CEO of pcAmerica indicates how the point of sale solution provider established itself in the competitive technology marketplace. Gosman also provides insight regarding how OEMs and VARs can tap into social media and mobile to improve efficiencies and establish partnerships within the complex channel environment, by sharing tips and tools from the company’s marketing team.