Channel Marketer Report


Todd Michaud Unveils The New Opportunity For Channel Relationships

Part 1

Part 2

Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares more about how channel marketers can keep pace with changes in the rules of engagement. Michaud also discusses how channel players can take cues from franchises, such as Dunkin Donuts, to ensure consistent branding and communication across their partner networks and to end users.