Weighing The Benefits Of Marketing Automation

Episode 6: Weighing The Benefits Of Marketing Automation

Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking full advantage of automation tools. During this episode of ChannelChat, Bruce Culbert, Chief Service Officer of The Pedowitz Group, spotlights the value proposition of marketing automation for channel organizations. Additionally, Culbert discusses the growth of social media and content marketing, and how channel players can increase prospect engagement through thought leadership.