For today’s channel marketers, time and resources are slim, leaving little room for failure.
Not only are resellers urged to generate leads and drive sales for their partners, they are, for the most part, forced to do more with less. In fact, marketing budgets are down approximately 0.5% this year, while IT marketing revenues are expected to rise 1.5%, according to IDC research.
Through-partner marketing automation solutions, however, can provide complete, end-to-end support, offering proprietary software and comprehensive services.
Download this white paper, titled: The State Of Through-Partner Marketing: How To Enable Today’s Modern Channel Marketer, to learn how these solutions can ramp up your channel marketing results.