Channel Marketer Report


ChannelChat: Bob Lamkin, Marketing Advocate

Vendors and their partners still are facing a daunting marketing gap. While vendors have set expectations regarding channel-wide lead generation and sales, partners are struggling to keep pace with these expectations and successfully drive demand across channels. During this episode of ChannelChat, Bob Lamkin, Senior Vice President of Corporate Development at Marketing Advocate, discusses the current state of channel marketing and how through-partner marketing can help bridge the gap between vendor expectations and partner results.