Channel Marketer Report

Channel News

Cyphort Sees 300% Growth In Channel Marketing Program

Cyphortnav-logo-cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.

The program now accounts for 100% of Cyphort’s revenue and has enabled the company to expand their footprint in verticals such as healthcare, finance and government.

The news comes months after Cyphort launched STAR (Security Threat Analysis Report), a program designed to detect the presence of malware.

“It’s typical for a channel strategy to be an afterthought for early stage startups,” said Denise Hayman, VP of Channel and Worldwide Sales at Cyphort. “With our 100% channel focus, we are committed to amplifying our channel partners’ revenue growth and profitability as we work together to maximize customer satisfaction.”

Cyphort also offers several partner incentive programs, margin guarantees, and it frequently participates in partner field marketing activities, the company said.