The Problem: Most channel marketers have some form of incentive program in place for their channel sales reps. However, the traditional approach—that is, one without a central software platform—requires ample time, the juggling of spreadsheets and a threat of fraud or mistakes due to simple “human error.”
Marketing and sales professionals who manage indirect sales channels understand the challenges associated with making their brand “top-of-mind” among the channel sales reps—especially if they’re looking to increase sell-through sales. In truth, they have minimal visibility into the day-to-day activities of the reps and the other vendors with whom they work, as well as limited means of interacting with them.
The Solution: WorkStride Incentives is a customizable SaaS solution that can help users motivate and manage their indirect sales channel’s performance with contest creation, sales entry, configurable reporting and rewards fulfillment.
The solution positions users to:
The Perks: Unlike other sales incentives platform providers, WorkStride Incentives allows users to save money on rewards processing by avoiding marked-up points and merchandise. WorkStride has built a robust rewards mall that gives participants a true retail shopping experience with a wide range of options, from retailers to restaurants, services, company store items, cash and experiences.
Sales reps are kept engaged with promotions tailored to them based on their individual goals, store or regional targets, or national initiatives. Leaderboards and social streams keep the channel interactive, allowing for friendly competition amongst the reps. WorkStride Incentives has been proven to effectively build mindshare among channel sales reps, increase sales and lift, and reduce instances of fraud.