As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners.
News flash: it’s not cash.
For the best results, manage your channel partners with a combination of extrinsic (financial) and intrinsic (inherent) rewards.
This eBook Cash is Not Always King in Channel Incentive Programs takes a deep dive into holistic reward programs that are designed to incent the various job roles and demographics that make up your channel partnerships. You will also learn how to blend choice-based, non-cash and cash incentives to increase partner loyalty and performance.