ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

Episode 11: Jeff Mesnik, ContentMX

In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of cloud-hosted solutions are becoming less visible.

In this episode of ChannelChat, Jeff Mesnik, president of ContentMX, a content marketing agency, discusses the challenges that partners face as they take a “my brand first” approach to marketing and the impact it might have on their vendor relationships.