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The State of Business Partner Referral Programs Annual Report

Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too.

Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In its study of business partner referral programs, Amplifinity discovered that success hinges on:

  • Enabling partners to make one-on-one referrals
  • Running referral programs that educate partners on the targeted buyer
  • Compensating referral partners with the right rewards
  • Remaining engaged with all referral partners, especially those who are inactive

Learn more. Download the research study today!