Channel Marketer Report

Resource Center

Practical Ways To Track MDF ROI

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is. This is a missed opportunity because you can measure a program’s positive effect on sales.

This E-book addresses this pain point by providing practical tools to measure MDF program effectiveness. You’ll learn:

  • Two simple approaches to get a better understanding of what your MDF program delivers;
  • Metrics that gauge program effectiveness; and
  • Methods for tracking MDF program impact on sales.