You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare?
Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out why:
Fewer manufacturing dealers have confidence that their corporate sponsor is properly committed to the marketing program they provide;
Half of manufacturing dealers find policies and procedures difficult to understand or challenging to execute; and
Manufacturing dealers are less likely to feel they are receiving meaningful training and support from their corporate partner.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.