Successful channel leaders have always understood that maintaining channel loyalty depends on the value they help their partners capture.
As the measurement of “value” for many partners shifts from quarterly revenue results to longer-lasting and more profitable client relationships, channel programs need to identify, communicate, enable and incentivize activities that help partners win business and extend customer lifecycles.
This challenge to participate is compounded by the rapidly changing B2B buyer’s journey. It’s increasingly important for vendors to adapt and evolve while helping partner teams do the same.
Download this white paper and learn how to boost partner program participation and effectiveness by implementing behavior-based channel programs.