Buyer Personas

Are You Helping Your Partners Address Evolving Buyer Personas?

By Jeffrey Mesnik, president, ContentMX According to Forbes magazine, buyer personas are “semi-fictional characters that personify your ideal customer” and are “imperative to having accurate audience insights.” But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers?  As stated by Gartner in the introduction to its report, Targeting […]

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