Channel Marketer Report

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Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue

When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel.  Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]

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Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools

An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers.  As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]

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Adobe Improves Partner Engagement And Communication With Purechannelapps

By Brian Anderson, Associate Editor  Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]

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Swipely Aims To Add More Than 100 Channel Partners By 2014

As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel.  Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]

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Guide To Marketing Automation, CRM & PRM

At Channel Marketer Report, we focus on covering the latest trends and pain points evident in channel relationships across markets. One trend that seems to consistently surface is ensuring sales and marketing alignment through in-depth reporting and opportunity management, as well as seamless access to marketing and sales collateral. Best-in-class vendors, however, are exceeding competitors […]

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Infinite Peripherals Drives Mobile POS Adoption Through The Channel

Mobile point of sale (POS) has been a hot topic in the retail space for a few years now. Retailers, restaurants and hospitality brands, are taking cues from their consumers — who are becoming more connected to the web and their mobile devices — by integrating mobile with customer interactions.  Infinite Peripherals is one company […]

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Is Two-Tier Distribution Right For Your Channel?

 By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where distributors become helpful in extending the brand — and products — to both current and prospective customers.  However, many manufacturers […]

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Oracle OpenWorld 2013 Zeroes In On Partner Empowerment

By Brian Anderson, Associate Editor  Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]

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Channel Players Seek Automation, Customization In Local Marketing Efforts

Marketing consistency and brand compliance are central to successful channel marketing programs. To create a uniform view of products and services, and better target end users across geographic markets, vendors and partners must take a unified approach to content marketing. However, research from Gleanster confirms that the channel marketing gap has never been wider. According […]

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Is It Time To Re-Think MDF?

The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]

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