Featured Posts
Dell Sees 61% Jump In Deal Reg With New Competencies And Training Initiatives
Dell channel partners are responding exceptionally well to the company’s new software competencies, training programs and go-to-market initiatives, leading to a substantial increase in registered deals and revenue through the PartnerDirect program. Dell introduced new software-specific enhancements and initiatives in September 2013, allowing partners to sell software solutions and secure associated rebates to grow their […]
Sungard Increases Deal Registration By 20% With TreeHouse Reseller View PRM
To maximize channel growth and sales, it is imperative that vendors provide seamless access to the information and resources partners need to succeed, including sales tools and training materials, marketing collateral and deal registration. Sungard Availability Services (AS), a provider of IT managed services, information availability consulting services, business continuity management software and disaster recovery […]
DataGravity Builds Up Partner Program With Discovery Series Release
DataGravity, a company with the sole mission of helping businesses unlock the value of their data, is ramping up its channel partner program with the recent release of its flagship product, the DataGravity Discovery Series. The DataGravity Discovery Series is a data-aware storage platform designed to track data access and analyze data as its stored, […]
Marketing Best Practices In The Digital Era
By Chris Gaebler, Kaspersky Lab North America The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are […]
Integrate Ramps Up Channel Efforts After Announcing Marketo, Oracle Partnerships
Marketing technology provider Integrate is taking a strategic approach to its channel. Shortly after joining the Marketo LaunchPoint Ecosystem and integrating with Oracle Eloqua, the solution provider has focused extensively on building up its partner network. In the below Q&A, Scott Vaughan, CMO at Integrate, discusses the company’s strategy moving forward.
Driving Better Results With The Right Content
By Patricia Hume, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. In the last blog post, we examined the importance of content to build mindshare through engagement, trust and thought leadership. […]
Plantronics Augments Channel Partner Data With Zyme Solutions
By Brian Anderson, Associate Editor When vendors sell through channels, they sometimes don’t have a clear picture of partner demand generation and sales performance. This lack of visibility ultimately impacts bottom-line results, as there is no clear view into what’s being sold and how much is being sold. In addition, there is no way to […]
Content Marketing: The Key To Winning Partner Mindshare
By Patricia Hume, President, Trapit Editor’s note: Following is part one of a three-part series focusing on the importance of content discovery and curation for the channel. Part two will be published in the August 21 newsletter. According to a recent Linkedin survey, 190 channel managers stated that the biggest challenges they faced with their channel […]
Channel Marketer Report Releases Third Annual Guide To Agencies & Consultancies
At Channel Marketer Report (CMR), our goal is to constantly keep tabs on the latest marketing and sales best practices for vendors and their partners. For the third year, CMR is unveiling its Guide To Agencies & Consultancies, which is designed to provide channel players with a high-level look at organizations that can help them […]
Channel Agencies And Consultancies Spotlight Top Trends And Pain Points
Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved