Channel Marketer Report

Channel Consultancies

Channelnomics Appoints T.C. Doyle As VP Of Strategic Content

Channelnomics, a provider of business strategy and research for improving the performance of companies’ direct and indirect channels, has announced the appointment of channel veteran T.C. Doyle as its new vice president of strategic content. In this role, Doyle will oversee the development of channel thought-leadership, enablement, and custom content on behalf of Channelnomics clients. […]

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At B2BMX, Speakers To Spotlight Channel As Effective Go-To-Market Strategy

A deep dive into the evolution of channel programs as go-to-market motions will be presented at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 28 to March 2. With the return of the premier conference for B2B marketing and sales executives to an in-person event, a line-up of leading channel professionals, analysts and experts […]

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2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]

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360insights Expands Channel Management Offering With Acquisition Of Channel Maven And Spark Your Channel

360insights, an incentive management company, has acquired the partner program consulting agency, Channel Maven, and Spark Your Channel, a demand generation technology provider. The purchase of these two successful firms, both founded by channel marketing authority, Heather K. Margolis, will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as […]

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Kristine Stewart Joins Channelnomics As Head of Strategic Alliances

Kristine Stewart has joined Channelnomics, a business strategy and research firm, as the Head of Strategic Alliances. In her new role, Stewart will drive partnerships with technology vendors and service providers that enable the IT channel community with best-in-class systems, tools, and services that support its transformation and growth. Stewart has held numerous executive leadership […]

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Model N, Channelnomics Partner To Drive Joint Customers’ Channel Success

Model N, a cloud revenue management solutions provider, announced a new partnership with Channelnomics, a business strategy and research firm that enables high technology companies to assess, plan, and build channel program success. Built on joint consulting and implementation engagements with global high-tech companies, the partnership will pair Model N’s channel solutions with intelligence, planning […]

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Precision Partnering Boosts Through-Channel Marketing Performance

The disappointing level of partner participation in many channel marketing initiatives may simply be the result of vendors inviting way too many partners to the party. Indiscriminate syndication of even the most well-crafted campaign is likely to win the support of only a segment of a vendor’s partner ecosystem, channel experts say. Promotions may not […]

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The 2112 Group Rebrands As Channelnomics; Expands Brainstorm Program

The 2112 Group is rebranding as Channelnomics, a name that reflects the organization’s mission to provide companies with research, guidance, and support in the development and management of dynamic routes to market. For the past 10 years, 2112 and Channelnomics operated in parallel under 2112 Enterprises LLC. Channelnomics was the company’s media business, which provided […]

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Model N, Channel Impact Partner to Help Companies Boost Channel Excellence

Model N, a cloud revenue management solution provider announced a partnership with Channel Impact, a full-service channel specialty firm, to enable technology companies to build, execute and measure a more impactful channel. The arrangement between the two companies will result in a value-added offering to enhance companies’ channel strategies and execution, delivering measurable revenue results. […]

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To Recruit Partners More Effectively, Develop Ideal Reseller Personas First

SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate […]

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