ChannelChat
Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation
Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]
Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts
At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]
Partners See Marketing Advantage In Their Proximity To Customers
Partner organizations are increasingly taking the lead on marketing themselves and the brands they represent. That’s the observation of Dave Sutton, CEO at TopRight, a marketing consulting firm, who is witnessing partner organizations account for an increasing share of his business. “Five years ago, TopRight would have typically been engaged by the brand in order […]
Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs
A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]
At Sage, Teaching Partners To Reel In Their Own Leads Gets Priority Status
At Sage, the business management solution provider, helping its partners drive more of their own pipeline is a top priority for 2019. Offering an expanded marketing program on a robust infrastructure, Sage is striving to help its partners “drive customers through the journey of selecting, considering and deciding what new technology they should bring into […]
Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash
By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs for partner companies. Devon Day Wellbrock, senior vice president, […]
Infoblox Aligns Channel Program With Partners’ Path To Market
At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had expanded its partner alliance ecosystem with the addition of 100 new partners, boosting channel revenue […]
SYSPRO Launches PartnerUp Program To Drive Global Sales Growth
Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]
ChannelChat: Cisco’s Michelle Chiantera – It’s Not Digital Marketing. It’s Marketing in a Digital World
Following Cisco’s Marketing Velocity in Barcelona, Michelle Chiantera, the company’s vice president, global partner marketing, wrote that one of the key-takeaways from the event was this: It’s not digital marketing, it’s marketing in a digital world. The new normal, she wrote, is that everyone is a marketer. All roles and functions represent a company’s brand. […]
ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed
A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message is especially important to born-in-the-clouds solutions […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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