Channel Marketer Report

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State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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Blackpoint Cyber Hires Gassman As Director Of Channel Engagement

Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]

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LiveVox’s New Channel Program Offers Robust Partner Marketing Support Package

LiveVox, a cloud-based provider of customer service and digital engagement tools, has launched a new channel program. The program, ACTivate, provides LiveVox’s new and existing partners, including master agents, technology solution brokerages, solution providers, and managed service providers with tools to market and sell the company’s blended omnichannel capabilities to new customers. “We’ve seen incredible […]

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Reveal, An Ecosystem Enabling Platform Provider, Gets $50 Million In Series A Funding

Reveal, a provider of a platform for partnership, marketing, and sales teams to generate revenue through their ecosystem, has announced a Series A funding of $50 million. The company, which was founded in 2020 as Sharework, allows companies to connect with businesses in their ecosystem to securely compare CRM data. The insights that can be […]

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To Drive Channel Success, Vade Helps MSPs Boost Their ‘Security-Conscious’ Credentials

In a press release last October, Vade, a provider of AI-based threat detection, user awareness and incident response solutions, celebrated what it called “significant momentum around its channel program” in 2021. Vade’s second quarter was especially strong with the company reporting 60% growth in global channel sales between Q2 2020 and Q2 2021. “We’re excited that we […]

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New Partner Program At Digitate Seeks To Boost Net-New Customers Sales By 50%

Digitate, a provider of autonomous enterprise software for IT and business operations, has launched a new channel program to help partners uncover new revenue opportunities. The Elevate Partner Program enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability. Digitate is targeting unprecedented channel growth […]

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Wasabi’s Laurie Mitchell: To Optimize Engagement With Fast-Expanding Channel Ecosystem, Automate Everything

The channel team at Wasabi , a cloud data storage provider, has been pretty busy for the past couple of years. At a pace of more than 400-plus new partners each month, the company has expanded it channel ecosystem from 3,500 partners at the end of 2020 to more than 10,000 today. As the company has […]

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Gradient Cyber Backs Partner Push For Incremental Demand, Lead Generation

Gradient Cyber, a provider of Security Operations as a Service (SOCaaS), announced a new channel partner program to enable resellers and referral partners, distributors, and Managed Service Providers (MSPs) / Managed Security Service Providers (MSSPs) to deliver 24/7 Extended Detection and Response (XDR) services to customers. The program, called the Gradient Cyber Pinnacle Partner Program, […]

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