Channel Marketer Report

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Matillion Enables Expanded Channel Network To Develop & Market Partner-Led Solutions

Matillion, a leading cloud data integration platform, has upgraded its partner network with new tiers, increased incentives, and features to better support its partners as they meet the modern data analytics requirements of organizations across the globe. The expanded Matillion Partner Network now welcomes system integrators (SIs), consultants, and technology partners into Matillion’s partner ecosystem to […]

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Infinidat Rolls Out Updated Partner Portal To Accelerate Storage-As-A-Service Sales

Infinidat, a provider of enterprise storage solutions, has enhanced its channel program to advance its position in partnering, supporting and co-selling with channel partners. To accelerate adoption of storage-as-a-service (STaaS) and significantly enhance partner sales enablement, the company will roll out a new global version of its partner portal in July, rebuilt from the ground […]

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Everything Blockchain Launches First Channel Program To Market New Data Protection Solution

Everything Blockchain (EBI), through its subsidiary Vengar Technologies, has launched a channel program to deliver its data protection solution, EB Control, for small and midsized businesses that need to share proprietary and sensitive information. Not quite a year old, the company’s go-to-market strategy is 100% through the channel, Robert Huffman, Channel Program Director, told CMR. […]

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Zift Solutions Launches Integration Between ZiftONE and Microsoft Dynamics 365

Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE […]

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What’s Working In Content Marketing? Marketers Rely On Relevance, Interactivity & Personalization To Earn Buyers’ Attention

Content marketers are well advised to take a customer-centric approach to crafting materials. According to Demand Gen Report’s “2022 Content Preferences Survey Report,” 49% of respondents said the content must tell a strong story that resonates with their buying committee and 41% said the content should be packed with shareable stats and quick-hitting insights. Furthermore, […]

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BlackBerry Backs MSSPs With Comprehensive SMB-Targeted Sales & Marketing Support

BlackBerry Limited has today announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for managed extended detection and response (XDR) services. The size of the market for products like BlackBerry’s CylanceGUARD, CylancePERSONA, and CylanceGATEWAY is expected to grow from $22.45 […]

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State Of Local Marketing: Manufacturing Partners Leave Almost Half Of Co-op Funds On Table, Spend Little Time Marketing

A significant number of channel partners clearly are not getting the memos that utilizing MDF or co-ops can be good for their business. According to the State of Local Marketing in Manufacturing Report by BrandMuscle, an integrated local and channel marketing solutions provider, partners leave 46% of their corporate or co-op funds on the table. […]

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Channel Program At Nextiva Designed To Align With Individual Partner GTM Motions

Nextiva, a cloud communications company, has unveiled a new partner program designed to support partners’ preferred growth models. The program, NextivaONE, is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. “Every […]

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Blackpoint Cyber Hires Gassman As Director Of Channel Engagement

Blackpoint Cyber, a technology-focused cybersecurity company, has appointed Christine Gassman as Director of Channel Engagement to lead and expand the company’s managed service provider (MSP) channel strategy and upcoming partner program. Most recently, Gassman was Director of Global Channel Engagement at Armor Cloud Security, a global cloud security company for MSPs. In her 15-year career, Gassman […]

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