Channel Marketer Report

Author Archives

Impartner Launches Secure PRM Integration With HubSpot

Impartner, a global provider of  SaaS-based channel management and partner relationship management (PRM) solutions,  announced an integration with HubSpot, the customer relationship management (CRM) platform. Accepted to the HubSpot App Marketplace, the Impartner/HubSpot integration provides a robust, fail-safe data sync that escrows data and can “self heal” if there is an issue in data transmission. The […]

Read More

What Hiring A Director Of Global Channel Engagement Says About Armor’s MSP Partner Program

You know a company is serious about building better relations with its partner ecosystem when they appoint a Director of Global Channel Engagement. For the record, Armor, a global cloud security company for managed service providers (MSPs), didn’t post a position with that exact title. But when Christine Gassman clearly demonstrated that she was the […]

Read More

Jacqueline D. Woods Joins Teradata As CMO

Teradata, the connected multi-cloud data platform for enterprise analytics, has appointed Jacqueline D. Woods as Chief Marketing Officer. Woods, who in a previous role at IBM had been CMO, Global Business Partners, will be responsible for overseeing Teradata’s strategic marketing planning and delivery, including brand and reputation management, and digital and social properties. She will […]

Read More

2021 Channel Tech M&A, Capital Investment Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in […]

Read More

Uniphore’s New Partner Program Offers MDF-Funded Agency Support To Drive Participation, Boost Performance

Uniphore, a conversational automation solution provider, has launched a partner program to support a rapidly expanding market of companies using Artificial Intelligence (AI) and automation technology to significantly improve customer experience (CX).   Uniphore Unite is a robust partner program that includes essential resources to support the partner lifecycle end–to–end and enables partners to leverage Uniphore’s best-of-breed, innovative technology to expand their portfolio and profitability. The partner program offers a range of programs to support each partner’s business model, including referral, resell, managed services, co-selling, and services, delivering the resources this global community needs […]

Read More

MarcomCentral Launches Partner Program To Boost Sales Of Digital Asset Management System

MarcomCentral, a brand management solution provider, has launched a new channel program. The program provides resellers and managed service providers (MSP) with a clear path to upgrade their clients’ disparate file storage systems to a modern, cost-effective digital asset management solution (DAM). “MarcomCentral’s partner program expands on our longstanding relationship with service providers and tackles […]

Read More

Dell’s Cheryl Cook: How An Accelerated Transition To Digital Marketing With Partners Is Driving Record Sales

It didn’t take a pandemic to compel Dell Technologies to transition its channel marketing program to a digital model. At least a year before Covid-19 rendered popular partner marketing motions – especially in-person events – virtually impossible to implement, Dell had begun to expand its menu of partner-focused digital demand gen practices. Without a doubt, […]

Read More

Channeltivity Joins HubSpot’s App Partner Program

Channeltivity has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a customer relationship management (CRM) platform, works with App Partners like Channeltivity to help grow its business through extending the product value of its apps, and distributing quality apps through the HubSpsot App Marketplace. Channeltivity’s SaaS […]

Read More

Zift Solutions Adds Channel-Partner Planning Capability To PRM Solution

Zift Solutions, a provider of partner relationship management (PRM) software, has announced an addition to its ZiftONE platform. The new Success Plans capability, a supplier and channel-partner business planning tool, enables vendors to collaborate with business partners to develop comprehensive business plans and set goals to create successful go-to-market strategies. With ZiftONE’s Success Plans, suppliers and […]

Read More