Distribution Marketing
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
Distributors Playing A More Prominent Role In Channel Demand Creation
As suppliers vie to increase partnerships across markets and geographic locations, distributors are becoming more vital to the success of channel demand initiatives. At the 2012 SiriusDecisions Summit, Maria Chien, Research Analyst for Channel Management Strategies at SiriusDecisions, spotlighted how suppliers can use distributors to drive communication and brand penetration among partners, prospects and even […]
Customizable Marketing Materials, Sales Tools Vital To Channel Partner Success
Once OEMs roll out a partner program, how do they market their products and offerings, and develop relationships accordingly? A clear characterization of partner requirements, and availability of customizable marketing materials and personalized messaging based on target audiences is key, according to market analyst and channel expert Patricia Rush. In a recent webinar hosted by […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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