By Dan Hawtof, Blackhawk Engagement Solutions Oftentimes, you need to build a business case in order to get funding for your channel incentive program. A test program is an effective way to win over skeptics and earn executive buy-in for your initiative. Plus, you’ll gain invaluable project management data that can help you roll out […]
Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]