Channel Marketer Report

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Kontera Content Discovery Aligns Resources To Buyer Preferences

The Problem: A successful content strategy combines an arsenal of unique E-books, white papers and infographics, as well as other curated industry-relevant articles and resources. To capture buyers’ eyes and dollars, vendors and their partners must ensure all content and information they share is relevant to customers’ and prospects’ unique wants and needs.  The Solution: […]

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Only 10% Of People Read All Email Marketing Messages, Study Reveals

Email is still a top touch point for all B2B marketing strategies — especially among channel players. Yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience management solution provider, consumers’ engagement […]

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