Channel Marketer Report

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The Future Of Channel Marketing

By Andy Grant, Bowan Arrow  The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]

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Elateral Helps Keep Branding Consistent Across The Channel

The Problem: More organizations are creating thought leadership content via E-books, white papers, infographics and webinars, among other mediums. With content marketing becoming a must-have for B2B organizations, vendors are striving to ensure partners have seamless access to marketing collateral at all times. However, efficient asset sharing and customization remains a leading struggle for most […]

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