The Problem: Sales come from the conversations sales and marketing teams have with customers. Now more than ever, industry analysts and executives are pointing to social networks to initiate those conversations and build those relationships. In order to get those conversations started, companies need high value content and a way to remind prospects and current […]
By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. On the surface, reselling a vendor’s products is a relatively straightforward process. I source a lead, work […]