The Problem: Content marketing has become a must-have for all B2B organizations and channel players. But with rising content marketing budgets comes a series of challenges related to content planning and execution. As research from the Content Marketing Institute notes, the top challenges for modern marketers include creating engaging (50%), consistent (44%) or a variety of content […]
Marketing and sales enablement play central roles in the success of the channel. It is up to vendors to not only provide the content and resources partners need to educate end-users, but the knowledge and empowerment they need to have relevant and effective sales conversations. To ensure channel sales operations are efficient and profitable, vendors […]