Channel Marketer Report

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Modernizing Program Measurement

By Brian Anderson, Associate Editor Technological innovation has helped the channel landscape evolve to become a more automated, data-driven ecosystem. Although channel organizations invest extensively in their programs, many channel marketers still struggle with measuring the ROI of their to and through partner marketing initiatives. In a recent CCI webinar, titled: The Rise Of Modern […]

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CRN Names Red Hat Executives 2013 Women Of The Channel

Red Hat, a provider of open source solutions, has announced three key channel leaders within the organization have been placed on the 2013 “Women Of The Channel” list from CRN. The executives spotlighted for their leadership, channel advocacy and “commitment to partner success,” include: Rachel Cassidy, VP of Global Partner Strategy and Enablement; Margaret-Ann Bolton, […]

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