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hawkeye Channel Launches channelPlans Application

hawkeye Channel, a software and services provider for channel organizations, has added a new solution to its cloud-based channelConduit platform for indirect channel sales management. The new offering — called channelPlans — is designed to facilitate joint marketing planning between manufactures and their indirect channels. Used in conjunction with other marketing enablement solutions offered by […]

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BtoB Firms Adapt Joint Marketing Planning To Improve ROI On Channel Sales, Marketing Initiatives

Gaining visibility into investments for ROI and marketing development funds (MDF) is a top priority for vendors across all verticals. At the same time, companies that implement a channel sales model also seek strategies that will drive growth for tier two and three resellers. As a result, progressive companies are implementing joint marketing planning programs […]

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