By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
By Lance Speck, VP and General Manager, Integration Products, Pervasive Software What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]
Channel Marketer Report has released its newest report, titled: The Channel Guide To Marketing Automation, PRM & CRM. This comprehensive guide will provide a snapshot of leading solution providers in CRM, PRM and marketing automation, as well as specific features and capabilities that address the unique needs of channel organizations — both vendors and partners.
Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]
B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]
Act-On Software, a marketing automation company that focuses on large enterprises and mid-sized organizations, has announced the inception of the Act-On Partner Exchange (APEX), which was developed to connect its growing customer base to its array of business partners. The new offering will act as a resource for Act On’s 1,000-plus customers seeking new products […]
By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]