Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.
Marketo LaunchPoint is one of the five pillars of Marketo’s recently announced Marketing Nation, a community-based platform designed to support the company’s customers with peer-to-peer networking opportunities, third-party tools and services. Late last month the company launched its first Marketing Nation component, Marketo Program Exchange, featuring a library of best practices templates from its service provider and agency partners. “With LaunchPoint, we’ve completely re-thought the idea of what a marketing ecosystem is and how it can successfully serve these demands,” said Robin Bordoli, VP Partner Ecosystem at Marketo, in a press release. “Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive revenue.”
According to Marketo, LaunchPoint will provide a single source for apps designed to work with the company’s marketing automation platform. It will also feature crowd-sourced reviews, educational content, best practices and other community resources.
Featured providers within the LaunchPoint ecosystem include AdRoll, AIDA, Babcock and Jenkins, Badgeville, BlueBird Strategies, Brainshark, Certain, Cloudwords, Content4Demand, Data.com, Datameer, Datarati, Demandbase, DemandGen, edocr, Ektron, elixiter, Fathom, Full Circle CRM, GaggleAMP, Get Satisfaction, GoodData, HootSuite, inficiencies partners, Influitive, Innoveer Solutions, InsideView, ion interactive, Kapost, KISSmetrics, KnowledgeVision Systems, Kwanzoo, LeadForensics, LeadMD, Leads360, Leadspace, Marin Software, MarketBridge, MarketSync, netfactor, NetProspex, NetLine, NewVoiceMedia, ON24, OneLogin, OptiMine, Optimizely, Pedowitz Group, Qvidian, ReachForce, ReadyTalk, RingLead, SAP, SAVO, Scribit, Scripted, ShowUHow, Spear Marketing, SproutSocial, StrikeIron, Sundog Interactive, Titanium Fire, Totango, Unbounce, WebTrends, and Zift Solutions.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.