Channel Marketer Report

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Marketing Advocate Introduces Through-Partner Marketing Automation

The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools.  The Solution: Marketing Advocate is striving […]

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How To Get Real Value Out Of Video

Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]

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Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013

Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.

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