Channel Marketer Report


Kaspersky Lab Amps Up Partner Offerings For Improved Sales And Marketing Results In 2013

Last week, Kaspersky Lab, a developer of secure content and threat management solutions, unveiled a variety of new partner offerings, including new incentives, programs and content offerings, during the company’s Partner Summit, which took place February 7-10, 2013, in Cancun, Mexico.

The programs were developed following the January 2013 launch of Kaspersky Endpoint Security for Business. New offerings are being provided to help enable partners to drive business and increase their bottom line. They include:

· New rewards: Kaspersky Lab is doubling incentive payments on all Kaspersky Endpoint Security for Business, Advanced and Total platform sales through March 31, 2013.

· SE2SE program revision: Kaspersky Lab’s SE2SE program, a monthly educational series, now rewards technical champions who influence sales. When pre-sales Systems Engineers (SEs) attend a monthly SE2SE WebEx and pass an exam, they are eligible to receive a SPIFF payment on any eligible sales that they influence. SPIFF payouts range from $25 to $200 per deal.

· Lead generation programs: In 2013, Kaspersky Lab is focusing on lead generation by providing the resources and budget necessary to ensure optimal digital marketing strategies that generate qualified leads for the Kaspersky Lab sales team.

· Video assets: Kaspersky Lab now offers new assets that help partners better “make the case” for Kaspersky Endpoint Security for Business. The videos cover different aspects of the product, as well as messaging that help position the product with customers. The videos can be found on the Kaspersky Lab Americas YouTube page.



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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