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Creativity Drives Demand For Channel Partners

By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]

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CCI Unveils Partner Investment Lifecycle

The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.

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QuickPivot Enables Personalized, Interactive Buyer Journeys

The Problem: More marketers are striving to stand out against competitors by offering more targeted and personalized content and interactions. However, it is sometimes challenging to decipher the plethora of data coming in about prospects, and leverage these insights to tailor experiences. The Solution: QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce […]

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MDF Or Co-op: The Wrong Choice Could Cost Your Channel

By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]

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The 7 Marketing Habits Of Successful SMBs

Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]

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5 Steps To Dynamic And Executable Partner Plans

By Mike Ruff, Associate, CTX Resources   When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]

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