By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
By Brian Tervo, CEO, TIE Kinetix North America In the average marketing department, it’s common to hear chatter around content marketing and direct marketing activities. It’s a lot less common to hear about partner marketing, which often fails to get its due and falls into the shadows of other marketing activities. Depending on the organization, […]
The Problem: More marketers are striving to stand out against competitors by offering more targeted and personalized content and interactions. However, it is sometimes challenging to decipher the plethora of data coming in about prospects, and leverage these insights to tailor experiences. The Solution: QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce […]
By Stacy Desrosiers, VP of Marketing and Business Development, Channeltivity One of the biggest challenges companies face when working with multiple partners is managing marketing development funds (MDF). What type of program do you go with? Will it benefit both the vendor and the partner? These are just a couple of the many questions that […]
Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]
By Mike Ruff, Associate, CTX Resources When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]