The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]
Marketers are held responsible for generating leads and that will eventually lead to new sales opportunities. However, many marketers still use manual processes to collect and tract prospect data, potentially leading to some lost opportunities. This infographic, courtesy of Integrate, outlines the common roadblocks the marketers who still embrace these manual lead generation processes may face.
Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]
By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report. In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]
Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]
Content is quickly becoming a critical part of the equation for all B2B marketers, especially in the channel, where partners are looking for tools to drive leads and engagement at a local level. With 90% of organizations utilizing content in some shape or form, according to the Content Marketing Institute, white papers, E-books, videos, webinars […]