The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the spectrum, some companies may be generating videos but often do not leverage them effectively to drive engagement and sales.
The Solution: Brightcove is a video marketing solution designed to deliver online videos across a wide range of devices, providing marketers with additional opportunities to generate revenue and drive engagement. The video marketing suite aims to help marketers track individual engagement, segment and score leads and integrate with marketing automation platforms.
Brightcove is designed to help marketers manage and organize a company’s video library and publish on-demand videos to any device. It also optimizes SEO and allows users to share videos across social channels. Users can also track results of videos with integrated analytics and use Brightcove with existing marketing technologies.
The Perks: Brightcove is compatible with Marketo and the Oracle Marketing Cloud. The platform is designed to position companies to enhance engagement and increase video viewership. The suite of video marketing tools that enables marketers to easily track data on engagement and views for marketing campaigns. The solution intends to help marketers reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices.