Channel Marketer Report

Tag Archives

Two-Thirds Of ISVs Say Partners Are Vital To SaaS Success

Avangate has released results of a Forrester Consulting commissioned study, the Technology Adoption Profile (TAP), which confirms the increasing role of the channel, especially in the emerging Software-as-a-Service (SaaS) space. The majority (79%) of ISVs surveyed reported that their channel partner program will play a strategic role in growing SaaS revenues. In addition, 66% of respondents said that channel partners […]

Read More

PartnerOption Aims To Improve Communication And Engagement Across The Channel

The Problem: While channel marketers are poised with the unique opportunity to reach massive, targeted audience through social networks, there is a vast market need for a platform focused on the channel’s complexity. Moreover, executives across the channel require a resource that provides quality features to build strategic alliances and partnerships, and share information effectively.

Read More