Tag Archives
With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives
By Tom Silk, Chief Executive Officer, WorkStride FACT 1 — All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 — It’s super hard to get the folks in the field to pay attention to optional training. I remember a conversation early on in […]
Demandbase Debuts Partner Program For ABM Education
Demandbase has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services. “No company is going to do it alone and succeed,” said Peter Isaacson, CMO at Demandbase, in a conversation with Demand Gen Report, a sister publication to Channel […]
Dell Unveils New Software Competencies
In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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