Tag Archives

SiriusDecisions Summit 2014: New Frameworks For Successful Content Marketing

By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report.  In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]

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The atEvent Check-In App Turns Attendees To Opportunities

The Problem: Traditionally, leads generated at events have been unqualified and lack context. As a result, vendors and partners struggle to understand which prospects are ready to have detailed sales conversations, and which are simply looking for more content and information.  The Solution: The atEvent Check-In app solves these problems by allowing event staff to include event […]

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Think Twice Before Emailing To Your CRM Database

By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign?  It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea.  From […]

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Understanding And Addressing Partners’ Marketing Strengths And Weaknesses

Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]

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