The Problem: Nearly every company in the world has employees on LinkedIn, Twitter and other social networks to represent the corporate brand, products and services. Unfortunately, most companies are missing the opportunity to showcase their capabilities, deepen relationships and engage with prospects. Employees’ profiles undersell themselves and the company. Employees don’t connect to their business […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.