Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out. This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content.
An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers. As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]
New research from CompTIA, a non-profit IT trade association, has confirmed that conflict between vendors and their channel partners is on the rise. Six in 10 IT channel companies have reported an increase in conflict over the past two years. Eight in 10 said that conflicts have been detrimental to their business, and 21% of […]
Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]