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Blackhawk Engagement Solutions Provides Incentives For All Sales Behaviors

Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]

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Sales Cycle: What Content Goes Where? [Infographic]

The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]

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