Tag Archives
Sales Cycle: What Content Goes Where? [Infographic]
The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]
ContentMX Mobile App Enables Seamless Content Sharing
The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs. The Solution: […]
Will Social Kill Professional Marketing?
By Michael Idinopulos, CMO, PeopleLinx We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality. Is professional marketing next? Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]
Using Your Blog To Promote Valuable Channel Content
By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]
Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts
More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]
Digium Drives Partner Leadership With Content Syndication
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
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