Channel Marketer Report


ChannelChat Podcast: Episode 1 – Jennifer Jurgens, MarketNet Services


Episode 1: Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services

In this episode of ChannelChat, Jennifer Jurgens, VP of Sales and Marketing for MarketNet Services, discusses top challenges in lead management for vendors that collaborate with reseller networks. Jurgens also provides insight on a number of strategies vendors can leverage to maximize channel sales, and lead and demand generation in an effort to obtain quality leads and formulate a seamless lead delivery process to dealers. If the appropriate measure are taken, vendors will excel in acquiring a loyal dealer base.

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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