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Build Lead-Gen Lures With Video

Using Internal Resources and Online Presentation Tools 

This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers:

  • How and why leading BtoB marketers are expanding their use of video in demand generation
  • Why production costs can sometimes be a barrier to increased use of video
  • How some marketers are using new tools and techniques to surmount that cost barrier
  • How to build your videos into digestible segments
  • Why it’s important to incorporate interactivity into your video deployment, and
  • How to integrate a “call to action” into your online video to make it work MUCH harder at generating incremental sales

Download White Paper →