Channel Marketer Report

Special Features

ReadyContacts Provides Resources To Offer Actionable Leads And Contact Databases To Partners

The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.

The Solution: In order to ensure data accuracy and a strong database of actionable leads, ReadyContacts was developed to help businesses build and maintain relevant lists. ReadyContacts is a marketing database optimization company that features solutions to deliver significantly improved campaign response rates for sales and marketing teams across the channel. By tapping into the platform, vendors/OEMs/manufacturers are equipped to build robust contact lists based on titles and job functions, which are gathered through online information and social profiles. Organizations can then segment contacts, target new accounts based on keywords and share prospect/lead information with channel partners. 

The Perks: According to research from DemandGen Report, 8 out of 10 companies report that dirty data is hindering their lead generation campaigns. Through a verification engine, organizations can confirm existing emails in their databases and include new contact information. Phone numbers also can be confirmed via the Phonester service to improve efficiencies and overall time management for sales teams across the channel. CRM databases also can be cleansed with a suite of data minding tools that de-dupe, merge and cleanse contacts.



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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