Channel Marketer Report

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Systematic Channel Partner Recruitment

Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases.

However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:

  • How can you identify an initial list of potential resellers, system integrators, value-added resellers, or independent software vendors?
  • How can you determine which ones are potentially suitable for you?
  • How do you eventually short list your potential partners to have a deeper discussion with?

This white paper will provide in-depth answers to these questions, as well as relevant insights into how organizations can develop optimal partnerships and long-lasting channel networks.

Complete the form below to download the white paper Systematic Channel Partner Recruitment.



About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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