Channel Marketer Report


ChannlChat: Erick Vlugt, VeriFone

Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt added. Regarding industry trends, Vlugt mentions that “last year and this year it’s all about mobile.” He talks about mobile POS and mobile clienteling as well as the timeline for EMV implementation in the U.S. Vlugt also announced VeriFone’s new all-in-one payment solutions package, a mobile solution bundle and a new series of consumer-facing devices for retail.

RetailNOW is the premier event for vendors and manufacturers to connect with partners, as well as prospective resellers. Moreover, the conference offers in-depth insights on the latest technological trends in retail, restaurant and hospitality markets, allowing organizations to make better decisions on product offerings and features.

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